Mission

The IT industry is constantly changing. At CDW, we pride ourselves on staying at the cutting edge of innovation to keep our customers ahead of the competition. The Office of the CTO plays an integral role in the development of CDW's UK Integrated Technology business.

The Office of the CTO consists of a team of experts with their own specific industry expertise. Each member offers valuable insight into their pillar, and not only helps develop the CDW market proposition and service capabilities, but assists customers in making the most of their IT capabilities, options, and future opportunities.

      On this page, you can learn about our experts and their specialisations and you’ll have access to their latest articles.

Our Experts

Kyle Davies

Kyle leads the Office of the CTO, which plays an integral role in promoting CDW’s opinion and voice in the market; providing progressive and balanced thought leadership for CDW customers, and leading the CDW ITS technology direction. In this role, Kyle also leads the product management function alongside the Chief Technologists, and seeks to understand the market and opportunities to enable the development of market-relevant propositions and service capabilities.  

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Jaro Tomik

An expert in Digital Enablement, Jaro's career has seen him take on a number of varied roles. Currently, his focus is on identifying market trends and movements in his sector, and helping customers navigate challenges in their businesses by leveraging technology to find the solutions.

Jaro’s ultimate goal has always been to make the world a better place by utilising technology to help us better enjoy our work and personal life.

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Rob Sims

Being a Chief Technologist at CDW has allowed Rob to focus on his core strengths and beliefs. By building strong connections between market trends, technologies and outcomes, he helps coworkers, partners, and customers unlock maximum value from technology.

By challenging the norms and bringing a fresh perspective Rob ensures customers are adopting technology in a way that will make a measurable impact; one that drives their organisation forward.

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Tim Russell

An expert in the Modern Workplace sector; Tim helps customers recognise how vital it is to adapt and pivot to the latest technology - giving them a picture of what the future could look like and how they can prepare for it.

For Tim, technology is an enabler. He believes the goal should always be user equality and empowerment.

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Phillipa Winter

Phillipa’s deep knowledge of the Health and Social Care sector comes from years of experience in previous roles within the NHS.

Her work is driven by a passion for patient care. In an already-distinguished career, Phillipa has been instrumental in creating large-scale transformation that has significantly improved patient care and user satisfaction. She’s committed to leveraging technology to enhance healthcare delivery, and plays a key role in driving digital transformation in the sector.

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Kyle Davies

Head of the Office of the CTO

Jaro Tomik

Chief Technologist - Digital Enablement

Rob Sims

Chief Technologist - Hybrid Platforms

Tim Russell

Chief Technologist - Modern Workspace

Phillipa Winter

Chief Technologist - Health & Social Care

Kyle Davies

Kyle leads the Office of the CTO, which plays an integral role in promoting CDW’s opinion and voice in the market; providing progressive and balanced thought leadership for CDW customers, and leading the CDW ITS technology direction. In this role, Kyle also leads the product management function alongside the Chief Technologists, and seeks to understand the market and opportunities to enable the development of market-relevant propositions and service capabilities.  

View Profile

Jaro Tomik

An expert in Digital Enablement, Jaro's career has seen him take on a number of varied roles. Currently, his focus is on identifying market trends and movements in his sector, and helping customers navigate challenges in their businesses by leveraging technology to find the solutions.

Jaro’s ultimate goal has always been to make the world a better place by utilising technology to help us better enjoy our work and personal life.

View Profile

Rob Sims

Being a Chief Technologist at CDW has allowed Rob to focus on his core strengths and beliefs. By building strong connections between market trends, technologies and outcomes, he helps coworkers, partners, and customers unlock maximum value from technology.

By challenging the norms and bringing a fresh perspective Rob ensures customers are adopting technology in a way that will make a measurable impact; one that drives their organisation forward.

View Profile

Tim Russell

An expert in the Modern Workplace sector; Tim helps customers recognise how vital it is to adapt and pivot to the latest technology - giving them a picture of what the future could look like and how they can prepare for it.

For Tim, technology is an enabler. He believes the goal should always be user equality and empowerment.

View Profile

Phillipa Winter

Phillipa’s deep knowledge of the Health and Social Care sector comes from years of experience in previous roles within the NHS.

Her work is driven by a passion for patient care. In an already-distinguished career, Phillipa has been instrumental in creating large-scale transformation that has significantly improved patient care and user satisfaction. She’s committed to leveraging technology to enhance healthcare delivery, and plays a key role in driving digital transformation in the sector.

View Profile

The CDW OCTOpod

The CDW UK OCTOPOD is your go-to source for the latest technology innovations. In each episode, experts from CDW and our trusted partners explore hot topics like Generative AI, Hybrid Cloud, Cybersecurity, Service Optimisation and Modern Work.

Backed by CDW’s Office of the CTO, we dive deep into trending tech, break down the news you need and provide actionable insights to apply right away. Whether you’re a tech enthusiast or simply curious about the digital world, OCTOPOD will help you harness technology to drive growth in today’s fast-evolving landscape.

Listen Now

Featured Articles

View all Insights

  • Hybrid Platforms

Hybrid Platforms Trends Series: A look forward at 2026
Article

Rob Sims highlights a compelling 2026 outlook revealing the foundations, risks and opportunities shaping next year’s most important digital transformation decisions.

  • Health & Social Care

From Investment to Impact: Making AI Real in Healthcare

Article
12 min read

Phillipa Winter shares how healthcare leaders can turn cloud and AI investment into measurable impact through data readiness, governance and workforce capability.

From
Phillipa Winter
  • Hybrid Platforms

Building an Agentic Future: 7 Key Principles for Success
Article
12 min read

Rob Sims outlines seven principles for successful Agentic AI adoption, balancing business value, governance, people, data, architecture and risk.

From
Rob Sims
  • Health & Social Care

AI Ambition to AI Outcomes: A Healthcare Leadership Perspective

Article
12 min read

Phillipa Winter explains how healthcare leaders can turn AI ambition into measurable outcomes through trusted data, governance, workforce adoption and resilience.

From
Phillipa Winter