In a competitive industry, with a customer base that is more demanding than ever, providing a seamless, integrated, intuitive customer experience is paramount. We help retailers optimise their digital and in-store strategy; delivering data insights that allow them to ‘get it right’ for the customer. 

Our solutions allow you to: 

  • Use personalised marketing to improve customer engagement 
  • Optimise online and in-store experiences by remaining customer-focused 
  • Enable frontline workers to maximise productivity and become experts 

You have the vision for your retail spaces, both online and in-store. CDW brings that vision to life for your customers. 

What retailers are facing today

All retailers want to deliver exceptional customer experiences, but a lack of insights, outdated technologies, and sub-optimal staff productivity tools and performance can all affect this. 

With resources stretched and customers more demanding than ever before, it’s vital to choose a partner that has extensive experience in implementing the right solutions to optimise the customer experience. 

Don’t let day-to-day operations stand in the way of implementing your vision for your customers. Allow CDW to take these over and manage your IT environment, so you can focus on your strategic goals, alongside delivering the innovation that can create the best possible customer experiences. 

Key Challenges

  • Decreased footfall, engagement, and time spent in-store, reducing brand loyalty and spend 
  • High customer expectations: seamless service, personalised interactions and fast problem resolution both online and in-store 
  • How to effectively use digital advertising to drive engagement and product interaction 
  • Poor online and click-and-collect experience due to inventory issues 
  • Colleagues without the right tools and training to provide highest level of customer service 

How we can help

Signage Solutions

CDW provides and installs a range of retail-specific, end-to-end digital signage solutions. These can be remotely managed to capture and captivate the target audience at any given time, and include: 

  • LED displays, podiums and product displays, menu boards, and outdoor screens 
  • Interactive sensors and touchscreens, and the ability to share announcements 
  • Content scheduling solutions that adapt to changes in weather, customer behaviour, sporting results etc 
  • Analytics to track content effectiveness 
  • Shelf-edge labelling and dynamic pricing screens, which offer relevant content that increases compliance, as well as being environmentally beneficial 

In-store Experiences

CDW provides a range of solutions to create amazing, personalised in-store experience that engages the customer. These include: 

  • Interactive LED walls 
  • Media players 
  • Lift-and-learn technology and gamification 
  • Metaverse technologies that enable new and immersive experiences using spatial computing, AR, VR and XR technologies 

Checkout Solutions

We have a wealth of experience with ePOS, mPos and Kiosks.  We work with our partners to tailor these technologies to create the right solution for your brand; reducing the complexity and time-to-market. 

Our checkout solutions can: 

  • Reduce queue times and lost revenue 
  • Reduce staffing needs with automated technology 
  • Increase convenience and satisfaction for customers 
  • Reduce shrinkage with integrated security features 

Payment Solutions

CDW works with our partners to provide solutions for mobile integration and other payment methods, delivering a seamless and efficient checkout experience for customers.  

Our payment solutions include: 

  • Pin Entry Device (PED),  
  • Contactless transactions (tap-and-go) 
  • Pin on glass 
  • Scanning devices 
  • Handheld terminals, cash drawers, coin and note counters 
  • Weigh scales 

Case Studies

CDW technician help set up robust cloud operation for business flexibility.

Premier Foods

Premier Foods boosts flexibility after CDW orchestrates migration to AWS Public Cloud.
Midcounties

The Midcounties Co-operative

The Midcounties Co-operative modernise the way they work with help from CDW.
Estee Lauder

The Estee Lauder Companies

The Estee Lauder Companies chose CDW as a partner with the Apple expertise to consolidate the supply of devices.

Retail Solutions & Services

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Digitalise Your Retail Landscape

CDW enhances the digital retail landscape for your business with the latest hardware and software solutions; underpinned by our sophisticated global logistics and professional services. 

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Maximise Data Value

Unlock the full potential of data with CDW. Your organisation will benefit from access to data analytics tools and solutions that drive detailed insights, cost efficiencies, security, and sustainable operations. 

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Simplify Source-to-Store Journey

From source to store, CDW helps you create retail supply chain agility by providing a wide portfolio of services and solutions that can be deployed globally. 

The CDW Difference

CDW offers retailers a dedicated retail team that acts as your technology solution consultant, through every step of the supply chain. By being vendor agnostic, we can shape multiple technology solutions to your unique requirements, delivering to over 170 countries and providing the upmost flexibility and responsiveness through our National Distribution Centre. 

Throughout the business transformation process, CDW manages the smooth implementation of hardware and software, ensuring that business continuity is never disrupted and providing constant, end-to-end support and incident management.  

  • 360 Degrees Of Expertise

    Our highly accredited teams work side-by-side with our Retail Partner Community covering everything from project planning to technical support.

  • Round-The-Clock Support

    24/7 multilingual ServiceDesk support staffed by over 350 professionals, with over 100 field engineers and a Service Operations Centre.

  • National Distribution Centre

    Delivery to 98% of UK within 4.5 hours via 120,000sqft facility, shipping over 3.5 million items to over 170 countries each year.

Speak To Our Retail Specialists

Stay ahead of the competition and drive success in your retail business by leveraging our deep industry knowledge and innovative technologies. By reducing long-term costs and enabling accelerated innovation, CDW can guide your retail business into a cloud-first future.

Contact us today to explore how our retail IT solutions can transform your business and keep you at the forefront of the ever-evolving retail landscape. Don't miss out on the latest advancements – connect with our team now and embark on a journey towards retail excellence.