Accelerating AI Outcomes programs
Our Accelerating AI Outcomes programs ensure a balanced approach to AI adoption within your organisation, seamlessly blending AI technologies to provide tangible outcomes with measurable value. We believe that AI, as part of a strong strategy and proven governance structure, can offer all organisations significant opportunities to grow revenue, reduce operating costs, and deliver excellent customer experiences. Our AI journey roadmap allows organisations to join the road to success at whatever level of maturity they are currently at. Â
- Just starting out? Our AI Discover can align expectations and understanding at an executive level. Â
- Have a known use case you want to explore? Our AI Strategy will help you refine your needs.

AI Discover
AI isn’t a one-size-fits-all option, and making the most of your AI investment requires planning and consideration. Lines of business owners will understand the challenges at an operational level, while executive leaders provide the organisational vision, all supported by IT, data, and legal teams. Â
We have designed the AI Discover program to be the first step in bringing these teams together and building the understanding required to develop a lasting and valuable AI Strategy. We cut through the market hype, deliver practical education, and become the catalyst for AI innovation across your organisation. Â
We will help you answer the following questions: Â
- What will AI mean to me and my business?  Â
- How can I implement AI solutions effectively? Â
- How can I utilise AI to drive measurable business outcomes? Â

AI Strategy
A well-defined and aligned AI strategy will ensure you don’t invest in the wrong technology, face ethical or compliance challenges, or suffer reputational damage. Our teams will help you create the frameworks and policies to allow the adoption of AI at a pace and support aligned organisational objectives.   Â
Our strategy program is designed to uncover the golden use cases for AI. These projects can kick start your journey with the most easily realised ROI. Delivered as a structured six-week program, our team engages in key stakeholder workshops and interviews to fully understand the ‘art of the possible’ to leveraging AI inside your organisation. Â
At the end of the program, you are provided with a detailed report covering the following key areas:Â
- Business & AI Maturity AssessmentÂ
- Data & Infrastructure ReadinessÂ
- AI Use Case Prioritisation & ROI AnalysisÂ
- AI Governance, Ethics & Risk ManagementÂ
- AI Operating Model & Capability BuildingÂ
- AI Roadmap & Implementation PlanÂ
Critically, you will have a clear roadmap to AI adoption. Â

AI Governance
Every organisation must consider the potential legislative, ethical, and governance challenges surrounding the use of AI, especially GenAI. Our team of experts can advise on the potential legislative, ethical, and governance challenges surrounding the use of AI, and ensure your AI strategy is as compliant and as future proof as possible. Â
Enforcing governance and complying with AI legislation is business-critical and will demand the evolution of existing GRC policies and capabilities to avoid significant overheads and possible risks. The challenges posed differ between off-the-shelf and custom AI, and CDW works in partnership with you to mitigate these risks and develop a robust governance and security framework. Â
Validated Use CasesÂ
A key step on the journey to AI nirvana is the qualification and prioritisation of use cases. We call these Validated Use Cases, and they are the critical output from our AI strategy engagements. Each validated use case will have clear ROI potential, defined business value impact, and risk and technical feasibility considerations. Each use case will then be allocated to the AI journey (Intelligent Automation, Coworker Productivity, Custom AI) that will realise that value, allowing us to align experts to drive the outcome.

Off-the-shelf vs custom AIÂ
The term ‘AI’ covers a large and diverse set of technologies ranging from meeting summarisation in Microsoft CoPilot through process automation in ServiceNow to solving complex genome problems with supercomputers. To simplify this landscape, we first break technology into two categories: off-the-shelf and custom AI. Â
Off-the-shelf AI is everything built into existing products and provided to you as a service. This is also commonly known as ‘AI as a Feature’. This may require you to activate additional licensing, train users, and drive adoption, but it usually won’t require buying infrastructure or hiring data scientists. Â
Off-the-shelf solutions include: Â
- Microsoft Copilot Â
- AI operations Â
- Service Management Chatbots Â
- AI integration into contact centres Â
- Digital AssistantsÂ
- SaaS OfferingsÂ
Custom AI solutions solve your organisation’s more complex or unique challenges and can also be deployed to meet sovereignty, data security, cost, and compliance requirements. Ensuring you adopt the right type of AI outcome is one of the core objectives of our Accelerating AI Outcomes approach. AI is not a silver bullet, but executed in the right way will unlock unprecedented opportunity.Â
To ensure use cases are aligned with the correct type of AI and, therefore have the best chance of delivering measurable value, we have defined three journeys or ‘lanes’ of adoption. The first two leverage off-the-shelf solutions whilst custom AI captures the complex outcomes.Â
- Intelligent AutomationÂ
- End User ProductivityÂ
- Custom AIÂ

Intelligent Automation
For data to be used intelligently in Enterprise Service Management, there are four key areas organisations can focus on that are off-the-shelf, and therefore, deliver faster time to value and guaranteed ROI in most cases. However, each requires a plan and a walk through a maturity journey before the business value is realised. Â
In the case of deploying Robotic Process Automation (RPA) or Business Process Automation (BPA), it’s key to identify the most suitable candidates for automation to extract maximum business value. In the case of AIOps, data must be optimised before the appropriate context is provided to the operations team, and predictive self-heal can be enabled. GenAI helps with contextualised self-service, NLU-powered search and reporting, optimising and creating the knowledge base, or generating code and creating applications. However, access to the appropriate data needs to be governed. Finally, iPaaS platforms enable intelligent API and application integration and cross-platform workflow automation, which is the last key piece of the puzzle, enabling the future of Agentic AI that organisations can trust to work optimally on their behalf. Â
Getting the above right the first time requires a strong, experienced partner who understands your business and has access to the most appropriate skills your organisation needs.

Coworker experience
Imagine an AI-powered assistant that monitors an employee's workload, stress levels, and career aspirations. This assistant can suggest specific training modules to enhance skills, recommend wellness activities to reduce stress and align career opportunities with personal goals. Â
This personalised approach boosts employee satisfaction and engagement and ensures that each co-worker feels valued and supported. This personal support can also extend to best practices and IT-related support; running off local AI computing, a user can rely on their own personal service desk, helping them avoid poor connectivity because of unreliable networks, but also help with application usage and task management. It becomes your own executive assistant, IT and HR support in real-time, locally.

Custom AI
For custom AI, our Hybrid Platforms team leads in partnership with expert applied AI consulting organisations, combining to deliver full-stack outcomes such as AI Facilities (on-prem and Cloud), AI Platforms, Data Strategy, AI Expertise and Front-end Integration. We take a hybrid approach, focusing on protecting data and intellectual property while using the platform that will deliver the most value. Â
We focus on bespoke customer outcomes backed by over a decade of real-world experience and expertise.  Â
Our custom AI solutions focus on four key areas: Â
- Computer Vision (CV) Â
- Natural Language Processing (NLP) Â
- Document Intelligence (DI) Â
- Generative AI (large language models) Â
Learn more about what Custom AI is, why you need it and what outcomes you can expect from it in our comprehensive AI guide.

Our Approach
We believe AI systems currently lack a human’s general understanding and common-sense reasoning, which can limit its ability to adapt to entirely new or unforeseen challenges without human intervention or oversight. While modern Agentic and Reasoning solutions are advancing capabilities, we must see AI as an augmentation of human capability, not a replacement.Â
This belief drives our mission to leverage AI responsibly to augment workforces and allow organisations to accelerate value for customers, citizens, and patients. This responsible approach extends to the ethics and the appropriate use of different AI-driven outcomes.  Â
Our solutions and technical-independent approach ensure we consider all options and guide your decision-making process through strategic engagement.  The journey we are taking customers from all sectors on is one from a world of AI crazy to one of AI nirvana.Â

Explore ‘Accelerating AI Outcomes: Your Roadmap to Success’
Regardless of your AI maturity level, we have the people, technology, and experience to help you identify use cases and build a value proposition that will accelerate AI outcomes within your organisation. Â
Explore our comprehensive guide Accelerating AI Outcomes: Your Roadmap to Success to learn more.Â
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