In the first of this three-part series, I looked at how the gig economy has developed and how businesses can look to enable gig workers efficiently while balancing costs, security and flexibility.Â
If you haven’t read it, you will find it here. Â
In this article, I want to look at how technology is further driving the gig economy and things we can expect to soon to influence the technology decisions we make in this arena. The gig economy continues to evolve rapidly; largely driven by technological advances. From sophisticated mobile applications to cloud-based platforms; technology is enabling gig workers to connect with opportunities in ways that were unimaginable even just a few years ago. Companies are leveraging these digital tools to streamline processes, enhance productivity, and offer greater flexibility to their workforce. As technology advances, we can expect further innovations that will shape the future of gig work.Â
Employee and Environmental ConsiderationsÂ
As we delve deeper into the technological advancements propelling the gig economy, it's also crucial to consider the roles of employee wellbeing and environmental sustainability.Â
Companies are increasingly realising the necessity of creating a supportive and inclusive environment for their gig workers. This includes ensuring fair compensation, offering training and development opportunities, and providing access to resources that promote mental and physical well-being. Additionally, there is a growing emphasis on adopting eco-friendly practices and technologies, which reduce the environmental footprint of gig work. These considerations are ethical imperatives and strategic advantages, which can attract top talent and foster long-term success for any business.Â
One of the remarkable advancements in technology tailored for the gig economy is the development of consumption-based models that allow gig workers to access training and development resources on demand. These models leverage sophisticated tracking systems, which monitor the progress and completion of various training modules; enabling workers to receive rewards, incentives, or certifications upon achieving specific milestones. This approach encourages continuous learning and ensures that gig workers are constantly upskilling, thus enhancing their employability and performance and benefitting their employers.Â
Digital Employee Experience (DEX) ToolsÂ
Digital employee experiences (DEX) tools are crucial in creating an inclusive and supportive environment for gig workers. These tools offer a range of functionalities; from virtual onboarding processes to real-time feedback mechanisms, ensuring that gig workers are well-integrated into the company culture and have access to the necessary resources to succeed. By providing platforms where workers can easily communicate, collaborate, and access support, companies foster a sense of belonging and empowerment within their gig workforce.Â
Advanced analytics and AI-powered platforms are being utilised to personalise the digital experience for gig workers. These technologies can assess individual needs and preferences, offering tailored recommendations for training, wellness programs, and career development opportunities. This personalised approach enhances worker satisfaction and drives higher engagement and productivity. A happy employee is usually a productive one!Â
DEX and SaaS are just two of the technological tools that will differentiate your organisation in gig scenarios, but also in wider operational ones. It is easy for a business to focus on the devices and logistics around them, but taking a more holistic view that includes delivery, configuration, monitoring, management, and security will ultimately save money and deliver improved engagement. Saving money or ‘doing more with less’ is always on everyone’s agenda, and quite often is a driver behind a business utilising gig workers.Â
The Holistic Approach to Engaging with Gig WorkersÂ
Taking a holistic approach to enabling gig workers with technology involves considering the entire lifecycle of their interaction with digital tools; from purchase and configuration to supply and ongoing management. This broad perspective contrasts sharply with the more common focus on point solutions, which may address individual elements such as devices or specific software applications, without integrating them into a cohesive system.Â
Firstly, by simplifying and automating the purchasing process, companies can ensure that gig workers receive the necessary tools promptly; reducing downtime and increasing productivity. We use automated systems to track inventory levels, predict demand, and facilitate bulk purchasing, which often comes with cost savings due to economies of scale. The streamlined procurement process eliminates the administrative burden associated with manual ordering, allowing resources to be allocated more efficiently and, at times, embedded into a HR hiring process as an automated process linked to persona mappings associated with a role.Â
Once the devices and software or license are acquired, an automated configuration like autopilot ensures they are set up according to company standards and ready for immediate use. This automation can include pre-loading software that can be aligned to the exact persona details that dictated the hardware required. This reduces the time and effort internal IT staff require to configure each device individually and minimises the risk of user error. Centralised configuration management also allows for consistent application of security policies and updates, ensuring that all devices comply with regulatory requirements and reducing the vulnerability to cyber threats.Â
Supply chain management also benefits from a holistic approach. By integrating supply chain data with workforce management systems, companies can better anticipate the needs of their gig workers and ensure that the right tools are available when and where they are needed. This reduces the likelihood of delays caused by supply shortages and optimises the allocation of resources across different projects and locations.Â
In addition to operational efficiencies, a holistic approach fosters better engagement and support for gig workers. When gig workers have access to a fully integrated suite of tools and resources, they are more likely to feel supported and valued, leading to higher satisfaction and productivity. This, in turn, reduces turnover and the associated costs of recruiting and training new workers.Â
Ultimately, a holistic approach to enabling gig workers with technology delivers cost savings through streamlined processes and resource optimisation and enhances the overall worker experience. This dual benefit is essential for companies looking to thrive in the evolving gig economy, where the ability to efficiently and effectively support a flexible workforce is a key competitive advantage.Â
As companies adopt these technological tools, the gig economy is set to become more structured, supportive, and efficient, benefiting workers and businesses alike.Â
ConclusionÂ
By embracing a holistic approach that includes streamlined purchasing solutions and automated delivery of both applications and hardware, companies can unlock unparalleled efficiency and support for their gig workforce. This integrated strategy ensures that gig workers receive the tools they need promptly and securely; fostering a productive and satisfied workforce. Take the first step towards revolutionising your gig economy operations today and experience the benefits of a comprehensive, seamless solution that drives both cost savings and enhanced worker engagement.Â
CDW can support your digital journey when looking to utilise gig workers and maximise their productivity, please contact us for more information.  Â
Contributors
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Tim Russell
Chief Technologist - Modern Workspace