Retail Challenges
The aim of every retail environment is to provide the best experience for customers and increasing numbers of customers are choosing mobile as their go-to retail environment. By combining your Retail knowledge with our IT technology expertise, we’ll help you make the right choices to fully digitalise and integrate your retail landscape.
We have the experience, knowledge, and relationships to design and deploy a unified, scalable, digital retail infrastructure. We help guide you through the many solutions, technologies, and providers available to create and implement a solution that suits your requirements.Â
CDW Omnichannel Solutions and Services
At CDW, we know that new and emerging technology can improve the shopping experience, and we help you stay ahead of your competition and prioritise your customers’ needs. CDW’s integrated Omnichannel Solutions and Services for Apple allow you to run your stores on a variety of platforms while giving you good access to simple payment solutions, stock visibility, customer data, and more to ensure a smooth, enjoyable shopping experience for customers and employees.Â
These include:Â
- A personalised, VIP shopping experienceÂ
- The ability to checkout anywhere in store at any time with Tap to Pay on iPhoneÂ
- Insights into customers and their shopping habitsÂ
- Store fulfilment and inventory management systemsÂ
Our Omnichannel Solutions
Apple
Apple in Retail. Powerful. Engaging. Intuitive.
Apple devices, renowned for their intuitive and easy-to-use design, are helping to transform the retail experience in areas such as shortening queues, reducing crowding, increasing collaboration and communication and improving training and enablement due to the user experience and user interface of native applications across all of Apple platforms such as iPadOS and iOS.  Â
 Â
Plus, iPad and iPhone come with powerful, built-in apps, helping you to complete many of today’s retail tasks in just a few taps. Â
Apple in action. 
Point of Sale - with iPhone, iPad, and Apple Pay, support checkout from anywhere in the store. Â
Pick and Pack - iPhone can be a multi-purpose device able to scan, look up items and access the systems of record. Â
Inventory Management - iPhone and iPad use camera-based scanning and AR technology to count parts and products. Â
Assisted Sales and Clientelling - access detailed product information, real-time inventory data and customer preferences with iPhone and iPad to provide exceptional experiences. Â
CDW is perfectly positioned to offer a variety of Apple solutions that enhance the shopping experience, employee satisfaction and help grow your organisation – reflected in our Apple Authorised Enterprise Reseller (AAER) accreditation. Â
Choose the right Apple device for your store Â
iPad Pro.  Power your workforce anywhere. 
The new iPad Pro is impossibly thin, featuring outrageous performance with the Apple M4 chip, a breakthrough Ultra Retina XDR display, superfast Wi-Fi 6E¹ and 5G,² (Apple unveils the new iPad Pro and iPad Air) and compatibility with essential apps like Microsoft 365 and Salesforce. Paired with Apple Pencil Pro and Magic Keyboard, it’s the ultimate portable office built for pro workflows.  Â
iPhone 16 Pro.  A Titan of Productivity. 
iPhone 165 Pro. The first iPhone designed for Apple Intelligence. Personal, private, powerful. Forged in titanium and featuring the groundbreaking A187 Pro chip, a customisable Action button and a more versatile Pro camera system.  Â
For more information and to understand how CDW, as an Apple AAER, can transform your retail operations, please visit here:Â
Jamf
Your Apple devices managed and secured by Jamf, the only company in the world that provides a complete management and security solution for an Apple-first environment that’s enterprise-secure, consumer-simple, and protects privacy. With same-day Apple OS support, and more than 20 years of experience, Jamf helps you get the most from your Apple devices. Â
Trusted AccessÂ
Enhanced security doesn’t have to come at the cost of user experience. Trusted Access ensures only enrolled, safe devices have access to your company data, dramatically increasing your security while streamlining work for users.Â
NewStore
Deliver amazing customer experiences in your stores with the NewStore Omnichannel Platform. This modular, mobile-first solution helps you accelerate your digital transformation. It combines mobile point-of-sale, omnichannel management, native shopping apps, and SaaS omnichannel cloud.Â
- Omnichannel-as-a-service- composable architecture integrates with other systems and services, allowing for continuous innovation. Â
- Omnichannel Data - consolidated and enriched inventory, customer, and order data are available at the store, consumer, and HQ level in real-time. Â
- Experience-First - intuitive apps for everything from store and corporate retail operations to consumer shopping. The core systems make it easy for sales associates to create exceptional omnichannel retail and for customers to experience it. Â
- Tap to pay on iPhone - complete transactions without having to ever leave your customers’ side. Give your associates the power to reduce wait times, and increase sales with the most easy-to-use, modern POS. Â
- Contactless payments - Scan items, access detailed product information, and provide contactless payment with MPOS across debit and credit cards, Apple Pay, and other digital wallets. Â
- Intuitive training – Easily train your associates on a single, intuitive device- one they already use every day.Â
- Speedy In-store Checkout – Faster checkout from anywhere within the store. No need to carry an additional terminal. Â
- Secure – Leverage the built-in security of iPhone to keep your business and customer data private and secure. Â
AbsoluteLabs
AbsoluteLabs help you enhance customer satisfaction, improve operational efficiency, and drive sales growth by providing the answers to challenges related to omnichannel strategies. Â
- Integration of Online and Offline Channels – achieve consistent customer experience across all touchpoints.Â
- Data Silos – get a comprehensive view of customer behaviour and preferences with AI and data analytics.Â
- Customer Expectations - advanced technologies like AI and automation personalise interactions and streamline operations.Â
- Inventory Management – AbsoluteLabs optimises inventory management systems to ensure accurate stock levels and efficient fulfilment processes.Â
- Brand Consistency – branding and customer communications are cohesive and aligned with your overall brand strategy. Â
Why CDW?Â
CDW brings together Professional Services, Technology Sourcing, and Managed Services to help customers innovate with confidence, streamline procurement and logistics processes, and manage their retail estate for them, allowing customers to focus on other priorities. The value we provide is around:
-
Discovery assessment
-
Design and deployment at scale (project management, right technology sourcing, delivery, training)
-
Bespoke packages and delivery at scale - we can build specific packages depending on requirements and deliver plug-and-play tech to each location.
-
Ongoing Management Service (service desk, service support)
Amongst its customers, CDW's omnichannel solutions have led to:
of units shipped from stores
of store orders from endless aisleÂ
lift in store GMV from endless aisleÂ
lift in store conversion
boost in AOV on mixed cart transactionsÂ
increase in customer lifetime value (CLV)Â
increase in app conversion ratesÂ
increase in customer data capture*Â
*All stats taken from Newstore