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CDW UK Announced as Technology Partner of Team BRIT

Sponsorships 5 April, 2023
Aaron Morgan British Racer

CDW UK Announced Official Partner of Aaron Morgan, British GT Championship Contender, and Official Technology Partner of Team BRIT 

CDW UK continues support of coworker, and history-making racer, Aaron Morgan; as well as equipping Team BRIT with technology solutions, as they strive to compete at 24 Hours of Le Mans. 

Team BRIT aims to become the first ever all-disabled team to participate in the gruelling 24-hour endurance race at Le Mans, France. Demanding steely grit, reliable performance and technological innovation, Le Mans remains one of the toughest challenges in motorsport. 

On the road to Le Mans, Aaron Morgan and Bobby Trundley will be racing in this year’s British GT Championship, over the course of seven race meetings taking place across the United Kingdom and Europe. 

In 2022, racing events held across the UK and Belgium attracted a total in-person attendance of 64,800 and over 2 million television viewers.

Last year, Team BRIT made history by fielding the first disabled driver pairing to compete in the British GT. Other accolades included their first overall podium and their momentous victory at Spa.
Teammates Chris Overend and James Whitley also made history by winning the Britcar Trophy series – the first ever all-disabled pairing to win a national racing championship. 

As Official Technology Partner of Team BRIT, CDW will deploy foundational back-office and trackside technology solutions, to support the team in achieving its racing targets and continue to inspire and motivate people facing physical and psychological challenges. Longer term, CDW will enhance and evolve these foundational capabilities, to accelerate and drive Team BRIT’s anticipated future successes.  

Technology Solutions Powered by CDW 

CDW’s consultative approach and access to a wealth of technology partners will enable Team BRIT in building for the future. This year Team BRIT will have: 

  • Enhanced productivity & collaboration technologies 
  • Accelerated reliable secure trackside connectivity 
  • Enhanced security (protection & recoverability capabilities) 
  • Trackside powered digital signage 
  • A technology stack to achieve their future goals 

State-of-The-Art Trackside Data Station 

CDW will support the race team trackside performance, building the foundations for advanced performance analysis, towards better-informed in-race decision making. 

  • Performant rack mountable workstations connected to various race-related feeds, to store, share and manipulate data 
  • Data desk technologies designed to run in extreme environments by using rated and protected equipment for environments with high dust and weather conditions. 
  • Reliable, non-movable parts with fan-less cooling systems and dust filters where required, to ensure long service life when using a mobile data desk that will travel across the UK and Europe 
  • UPS back up power for stability due to race day power surges, to preclude access and data loss 

Resilient connectivity supporting up to 5WAN terminations into the desk at trackside allowing technologies such as cellular, ADSL, Star Link Satellite and more, to counter race day network burdens and restricted trackside connectivity. 

Modern Back-Office Workspace 

CDW’s technology solutions will spur collaboration, productivity and innovation between marketers, engineers, race engineers and drivers. 

  • Centralised common platform 
  • Secure data sharing 
  • Managed, intrinsically secure devices 

"The McLaren 570S GT4 produces lots of data: steering input, throttle input, brake input and so on. The new garage data station will give us a much better view of our performance in the car and dozens of data streams for the engineers to monitor durability and performance metrics in real time. This will enable us to improve our performance on the track,” said Aaron Morgan, Solutions Specialist, CDW UK and Driver for Team BRIT. “Powered by these advancements in technology, I’m really looking forward to challenging for the GT4 Pro Am championship this season, which everybody within the team is confident we can do. Team BRIT prides itself on being able to overdeliver for their sponsors" he added. 

Team BRIT Commercial Director Mike Scudamore said: "Partnerships such as that with CDW really exemplify the best possible way a brand can support everything we're about."
"The team at CDW have chosen to support one of their valued colleagues in his own racing ambitions, and extended this to cover the aspirations of the whole team.  We’re also benefitting from the incredible technical expertise CDW brings to the table, meaning they are well and truly embedded in our efforts to break down barriers, enhance accessibility in racing, and ultimately make it to Le Mans. 
"We're incredibly grateful for their belief, support and backing and we’re extremely proud to have welcomed CDW into the Team BRIT family." 

Jonathan Eyton-Williams continues: "CDW is delighted to support Team BRIT in their mission to give people with physical and psychological disabilities equitable access to the world of motorsports. With our sponsorship and technological investment, CDW will assist Team Brit in successfully competing in the British GT and achieve their goal of becoming the first all-disabled team to compete at Le Mans. CDW have enjoyed following Team Brit's success, and we can't wait to see what they achieve in 2023."

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