Medical imaging data volumes are accelerating, while the cost and complexity of storing, protecting, and accessing that data continues to grow. 

This webinar introduces a new approach to purchasing and managing imaging storage, moving from buying by data size to buying by study, helping healthcare organisations improve cost predictability and plan with confidence for the future. 

Webinar overview

Medical imaging storage has become one of the most complex and costly challenges in modern healthcare. 

This webinar explores the structural issues behind that challenge, from 5 to 7 year storage refresh cycles that require the migration of petabytes of data, to the growing misalignment between reimbursement models based on imaging studies and storage platforms priced by gigabytes. These factors create financial strain, operational risk, and long-term planning uncertainty for imaging and IT leaders. 

The session will also examine the increasing compliance and security burden surrounding imaging data, including encryption, auditability, monitoring, and cyber protection, as well as the infrastructure and skills required to support them. Attendees will gain insight into the challenges of unpredictable study sizes, the tension between fast clinical access and lower-cost storage tiers, and the reality that PACS contracts often outlive the storage hardware that underpins them. 

As imaging volumes continue to grow, the discussion will explore how AI-driven workflows are accelerating data growth through annotated and versioned datasets, how evolving performance and I/O demands are stretching existing platforms, and why a cloud only model for usage and backup requirements make long-term storage planning increasingly difficult. 

During the session, Dr Malik will share real-world insight into how imaging study sizes and clinical complexity have evolved over time, setting the context for why a per-study storage model has emerged and how it can support more sustainable, future-ready imaging strategies. 

What you will learn

By attending this webinar, you will learn: 

  • Why traditional medical imaging storage models are becoming increasingly unsustainable 

  • The hidden costs and risks associated with 5 to 7 year storage refresh cycles and large-scale data migration 

  • How misalignment between study-based reimbursement and capacity-based storage pricing drives financial pressure 

  • The impact of growing compliance, security, and governance requirements on imaging infrastructure and teams 

  • Why unpredictable imaging study sizes complicate capacity planning and budgeting 

  • How AI imaging workflows and evolving performance demands are accelerating storage growth 

  • How a per-study storage model can deliver more predictable costs and support long-term planning 

Agenda

  • The evolution of medical imaging data: volume, complexity, and clinical expectations 

  • Why legacy storage models are struggling to keep pace 

  • The real cost of refresh cycles, migration, and compliance 

  • AI, performance demands, and the future of imaging workflows 

  • From buying by size to buying by study: introducing a per-study storage model 

  • Real-world perspective: how imaging studies have changed over time, with Dr Malik 

  • Q&A  

Speakers

Headshot James Norman

James Norman

James Norman is a respected healthcare transformation leader with over 30 years of experience spanning digital innovation, strategic change, and performance improvement across health and life sciences. As International Director of Health and Life Sciences Solutions at Everpure, he helps organisations modernise infrastructure and drive data‑driven improvement.

Previously an Executive Director in the NHS for more than two decades, James has also held senior technology roles and advised HM Treasury. He founded the All4Health&Care initiative during the pandemic and is a recognised thought leader, mentor, and advocate for sustainable, outcome‑focused healthcare.

Headshot Phillipa Winter

Phillipa Winter

Phillipa Winter is the Chief Technologist for Health and Social Care at CDW UK, leading technology strategy and supporting organisations across the sector with digital transformation. She works closely with strategic partners and health and care leaders, advising C‑suite teams on digital strategy, transformation planning, and large‑scale programme delivery.

With over 27 years in the NHS, including senior CIO and clinical leadership roles, Phillipa brings deep operational, clinical, and technical expertise. She has led major programmes spanning electronic patient records, infrastructure modernisation, identity and access, and user‑centred digital services.

An award‑winning Digital Health CIO, Phillipa is CHIME‑certified and serves on multiple industry councils, acting as a trusted advisor focused on sustainable, measurable outcomes.

Headshot Dr Malik

Rizwan Malik

Dr Rizwan Malik is a radiologist at Bolton NHS Foundation Trust clinical interests in chest and nuclear medical radiology, and particular interest in healthcare informatics and the potential of AI to support clinicians and patients.

Rizwan studied medicine in Cambridge and London before qualifying as a radiologist. He joined what is now Bolton NHS Foundation Trust in 2006 and has held a number of increasingly senior roles at the organisation, where he became divisional medical director in 2020 and was until recently the regional Clinical Lead for PACS for Greater Manchester.

Dr Malik also provides consultancy that advises the health service and vendors on transformation and innovation, with a focus on imaging and AI.

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