Navigating the Memory and Storage Squeeze: Informing Hybrid Cloud Platform Leaders

Supply Chain Constraints Webinar

As manufacturers prioritise capacity for large-scale AI deployments, organisations are beginning to feel the downstream effects across the enterprise tech stack, with server storage and cloud environments facing near-term price increases that may persist for 12–18 months. We will also explore the longer term macroeconomic challenges that could change this landscape for many years to come.

In this webinar, CDW’s Hybrid Platform leaders will unpack the latest market dynamics behind these constraints, examine advice from our extensive partner community, and outline practical steps Hybrid Cloud leaders can take now to manage volatility, protect budgets, and plan more confidently in a continued uncertain supply environment.

Who Is Invited?

This webinar will focus specifically on the evolving impacts within the Hybrid Cloud market — spanning server memory, Storage, Networking, hyperscale clouds and beyond. We particularly encourage technical stakeholders and procurement leaders involved in hybrid platform initiatives and projects to join us for the latest insights and guidance.

Attendees will learn:

Hear the latest news and updates on the forces driving current memory and storage constraints, and how AI workloads are reshaping supply and pricing across devices and infrastructure.

Why this is different from past supply challenges including how reoccurring macroeconomic challenges are changing global supply paradigms

Understand the latest impacts being experienced across the tech stack, including servers, storage, and cloud platforms, where availability and cost pressures have primarily emerged.

Gain an overview of what CDW’s extensive OEM community are advising, including impact on lead times and pricing.

Understand how CDW’s practical strategies can reduce risk and maintain continuity, including strategic planning, inventory positioning, and flexible procurement routes suited to a volatile market.

Explore actionable tactics being employed by CDW and our customers to help mitigate the growing challenges.

Speakers

Ben Laws - Director, Partner Management & Marketing

Ben, with over 20 years in Partner Management & Marketing, excels at navigating complex partner relationships to drive sustainable, profitable outcomes. He has a proven track record in partner satisfaction, loyalty, and retention, consistently identifying new opportunities for collaboration and innovation. His expertise ensures that partnerships contribute to long-term business success.

Rob Sims - Chief Technologist – Hybrid Platforms

With over two decades in the tech sector, Rob has held diverse roles — from internal IT and professional services to architecture — and now serves as CDW’s Chief Technologist. Throughout his career, Rob has demonstrated a unique talent for simplifying complex challenges into clear and actionable business outcomes. He brings a wealth of experience and a broad perspective that extends across countries, sectors and industries.

Josh Nicholls - Category Lead – Hybrid Platforms

Josh Nicholls has 10 years tenure at CDW UK and is the Category Lead for Hybrid Platforms but also has a background in IT procurement consulting and has experiencing leading a high growth IT startup. Josh is focused on building productive, prosperous and sustainable partner ecosystems that drive measurable results for CDW, our partners and our customers.