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Sales Director – Corporate

Pradeep Anbudaiyan is an experienced sales leader. He has responsibility for CDW’s UK-based corporate sales teams as well as the CDW UK Sales Academy, which focuses on recruiting and nurturing university graduates; transforming them into skilled technology sales professionals. Pradeep brings an impressive 22-year career at CDW to the table, as well as vast experience and understanding of the IT market, vendor partners, and global customers.  After successfully leading sales and operations teams across various markets in the USA, he has spent the last 7+ years in the UK. During this time, he has been instrumental in expanding and fine-tuning our global offerings. He bears direct responsibility for ensuring that our corporate and mid-market customers across the UK and the rest of the world receive a consistent and top-quality experience.

Chief Technologist – Modern Workspace

Tim is a technology enthusiast; passionate about helping organisations understand the latest trends and innovations that impact the modern workforce. He wants organisations to be future-ready and future-proof, and believes investments should be forward-looking and provide a positive user experience with a valuable return. Tim believes it's important that employees have reliable technology that allows them to work in a way that achieves maximum efficiency and create a balance that promotes a healthy, repeatable working environment. From the use of emerging technologies in a standalone guise or augmenting existing technologies, he aims to help steer businesses to calculate the rewarding strategies that help reach shared goals.

Apple Solutions Architect

Passionate about technology and helping clients achieve their business goals, Daniel has worked as a Solutions Architect across Workspace technologies and solutions for over 15 years and has been a part of CDW since 2016. During this time at CDW Daniel has won multiple awards recognising his achievements in the solutions team, including deal winner of the year back in 2021. Currently Daniel focuses on Apple and helping clients get the most out of their investment through Apple and CDW services, and by bringing new business use cases to clients through our extensive ecosystem partners. 

Apple Partner Manager

Having started her career in the IT channel leading Apple marketing planning and execution, before moving on to hybrid infrastructure, Jessica now brings her wider experience into leading CDW's Apple Practice. Jess owns the development and execution of the strategic partnership with Apple everywhere outside of North America. Bringing together subject matter experts from across CDW; Jess is focused on delivering meaningful go-to-markets that highlights the innovative solutions and offerings across the Apple platforms and its ecosystem partners, in order to maximise successful customer engagements and deliver ROI.