About The Estee Lauder Companies

  • The Estee Lauder Companies represent more than 25 famous brands specialising in prestige make-up,fragrances, skincare and haircare.
  • The EMEA region contributes 39% of the organisation’s global net sales and comprises of 800 free standing stores and thousands of points of sale for customers at retail outlets and online.
  • Beauty brands within The Estee Lauder Companies include Clinique, DKNY, MAC, Bobbi Brown and Jo Malone.

Case Study Overview

Representing some of the world’s most famous beauty brands The Estee Lauder Companies’ retail teams are equipped with iPads, which assist with the provision of an enhanced service to customers.

Historically, ordering and deployment of the devices was handled at a local level across multiple countries, which restricted the ability of regional service delivery managers to gain an overview of status, logistics and supply chain activity. The Estee Lauder Companies recognised the potential to secure cost efficiencies and establish greater control by consolidating the management of iPads across the entire estate.

CDW, as an Apple Authorised Enterprise Reseller was selected as the preferred partner for this project due to its deep understanding of the Apple ecosystem and international reach that very few organisations could match. CDW created a bespoke online catalogue of iPads using its own unique ServiceTrack platform, enabling The Estee Lauder Companies to consolidate procurement, logistics and supply chain management of the Apple technology into a unified multi-currency console for greater clarity and control.

"The ServiceTrack portal is really changing the way we work and although I have seen a lot of suppliers attempting to replicate it, I haven’t seen anything as good."

Gareth Hughes

Executive Director of Retail IT EMEA

To learn more about how CDW has helped The Estee Lauder Companies change the way they work, please contact CustomerReference@uk.cdw.com.