Are you looking to unlock the benefits of Mac in your business, but don’t know where to start?
Today’s employees are more discerning than ever before, and their expectations are sky-high. They expect flexibility in everything from their hours and location to the way they work. And tech-savvy younger generations, of which millennials now make up over 50% of the UK workforce,* have no time for devices that don’t work as seamlessly as the hardware they use at home.Â
Join us virtually on Thursday 5th June 2025 to hear why when given the choice, three-quarters of employees would choose Mac for use at work. But it’s not just users, businesses embrace Mac due to benefits such as:Â
- 97%** increased productivityÂ
- 91%** improved collaborationÂ
- 33% fewer IT admins required to support staff using Mac compared to PC meaning a lower TCOÂ
Hear from the CDW panel of experts who will be discussing:
- What’s driving Mac adoption across businesses of all sizes and all sectors.Â
- What organisations need to consider to scale Mac.Â
- How CDW can deliver a best-in-class user experience by:Â
- Utilising best in class deployment and management techniques. Â
- Offering end user training to support the adoption of Mac.Â
- Offering expert lifecycle services with procurement, maintenance and renewals options tailored for your organisation.Â
Meet Our Speakers
Tim Russell
CDW Chief Technologist - Modern Workspace
Tim is passionate about helping individuals and organisations understand the latest trends and innovations that drive the modern workforce. He has a deep understanding of emerging technologies such as AR, VR, ML, and AI, and can simplify complex ideas and communicate them in a relatable way to diverse audiences. He is passionate about enabling people to do their best work, whether that be in person, remote, or hybrid.
John Roberts
Apple Practice Lead, CDW
John is an experienced hands-on IT leader, adept solutions expert, and accomplished project manager renowned for orchestrating comprehensive Apple solutions for over 20 years. John previously worked on Apple solutions as a member of the Apple Consultants Network since its inception in the UK, running his own successful Apple professional services consultancy for more than a decade. John holds strong relationships within Apple, and has worked with multiple industries from Enterprise, Government, and Education. His technical expertise in deployment, management, and Apple Ecosystem integration are second to none.
Pradeep Anbudaiyan
Sales Director - Corporate, CDW
Pradeep Anbudaiyan is an experienced sales leader. He has responsibility for CDW’s UK-based corporate sales teams as well as the CDW UK Sales Academy, which focuses on recruiting and nurturing university graduates; transforming them into skilled technology sales professionals. Pradeep brings an impressive 22-year career at CDW to the table, as well as vast experience and understanding of the IT market, vendor partners, and global customers. After successfully leading sales and operations teams across various markets in the USA, he has spent the last 7+ years in the UK. During this time, he has been instrumental in expanding and fine-tuning our global offerings. He bears direct responsibility for ensuring that our corporate and mid-market customers across the UK and the rest of the world receive a consistent and top-quality experience.
Secure Your PlaceÂ
CDW is an Apple Authorised Enterprise Reseller (AAER) delivering end-to-end Apple solutions, alongside comprehensive support. We provide affordable, hassle-free solutions on the Apple platform that allow you to leverage the best Apple has to offer to give you the edge in the competitive scaling-business market.Â
Register opposite and discover how you get started with Mac today.Â
