
Event Overview
CDW, as an Apple Authorised Enterprise Reseller (AAER), is here to help take your scale-up business to new heights. We recognise that scale-ups face many unique challenges, and have the solutions to solve them.
Join us on Thursday 6th March (12-6pm) at Apple’s Executive Briefing Centre located in the iconic Battersea Power Station to discover how CDW can help you harness the full value of Apple's ecosystem when scaling your business.Â
You’ll hear from Tim Russell, Chief Technologist – Modern Workspace, John Roberts - Apple Practice Lead, CDW, and directly from Apple on why scaling businesses are choosing Apple to maximise productivity and creativity. We’ll show you how CDW can provide you with a solution that creates the most flexible, inclusive environment for users, while protecting investments and keeping your business as future-ready as possible.
To cap off the afternoon, you’ll be invited to make a thrilling ascent 109 metres to the top of the Battersea Power Station north-west chimney, where you will take in stunning 360-degree views of London’s skyline. Drinks and networking will follow at a nearby location.
Meet Our Speakers

Tim Russell
CDW Chief Technologist - Modern Workspace
Tim is passionate about helping individuals and organisations understand the latest trends and innovations that drive the modern workforce. He has a deep understanding of emerging technologies such as AR, VR, ML, and AI, and can simplify complex ideas and communicate them in a relatable way to diverse audiences. He is passionate about enabling people to do their best work, whether that be in person, remote, or hybrid.

John Roberts
Apple Practice Lead, CDW
John is an experienced hands-on IT leader, adept solutions expert, and accomplished project manager renowned for orchestrating comprehensive Apple solutions for over 20 years. John previously worked on Apple solutions as a member of the Apple Consultants Network since its inception in the UK, running his own successful Apple professional services consultancy for more than a decade. John holds strong relationships within Apple, and has worked with multiple industries from Enterprise, Government, and Education. His technical expertise in deployment, management, and Apple Ecosystem integration are second to none.
Secure your place
CDW understands the challenges facing scale-ups. CDW is an Apple Authorised Enterprise Reseller delivering end-to-end Apple solutions, alongside comprehensive support. We provide affordable, hassle-free solutions on the Apple platform that allow you to leverage the best Apple has to offer to give you the edge in the competitive scaling-business market.
You’ll hear from key figures from CDW and Apple and develop relationships with other scale-up business owners while enjoying Apple’s London HQ.