- PizzaExpress is an international group of restaurants.
- Founded in the UK during the 1960s, it now has 600 restaurants across the UK, Europe, China, Hong Kong, India, Indonesia, Singapore and the Middle East.
- The number of PizzaExpress restaurants in the United Arab Emirates (UAE) has grown to 14, including flagship premises in Dubai and Abu Dhabi.
Case Study Overview
Connectivity at PizzaExpress UAE restaurants was inconsistent and patchy coverage led to complaints from customers, which placed an unwanted burden on service staff.
The group wanted to improve the provision of free WiFi in its restaurants to enhance customer experience and gain behavioural data that would drive new loyalty programmes.
CDW designed and implemented a fully integrated solution including a Cisco Meraki wireless infrastructure and Purple WiFi software, as well as a migration to Microsoft Office 365 to support management productivity.
The provision of fast, free and secure WiFi, along with the targeted promotions that are now possible, generated significant increases in business revenue.
"The key differentiator that CDW brought in this market was an effective turnkey solution which was delivered as an end-to-end solution. The support provided by CDW was outstanding and ensured that the Senior Management team at PizzaExpress could continue to focus on what is next for the business."
To read more about how CDW has helped PizzaExpress UAE provide an enhanced customer experience, download the case study. For any other enquiries contact CustomerReference@uk.cdw.com.